The initial phase of any app development process is answering the question "what is the purpose of the app?" from a company and user perspective. This might be obvious or it might require a process to specify and to clarify how to conceptualise the functionality so it will be relevant. This includes both proposing features based on what is possible form a technical perspective and what the users will want and expect. At this stage creating KPIs for the app is key as well. If the strategy and concept is already outlined we use our extensive experience gained from completing hundreds of mobile app projects to provide feedback on what will work and not and pitfalls that need to be addressed or considered.

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